Tag: Chatbots

Brazil is one of the countries with the most chatbots in the world. Last year, the total number of robots already developed in the country increased by 47%, from 216,000 to 317,000. According to the Brazilian bot system map, Brazil currently has 58,000 active chatbots, exchanging 4.5 billion messages per month. This leads us to consider the importance of this tool for organizations, especially considering that digital marketing trends in 2023 point to a greater focus on personalized and interactive experiences. The pandemic has led companies to invest in technologies...