A week after its acquisition, changes began in one of the largest social networks in the world
Musk’s Twitter revolution already exists.
The billionaire’s crusade to revive the social network and officially turn it into a profitable business began and he did so with a shocking move: laying off half his employees because he was losing “$4 million a day”, according to Musk himself. justify the measure.
“In terms of reducing Twitter’s workforce, unfortunately, there is no other option when the company is losing more than $4 million a day. Everyone who left the country received three months’ compensation.
The company had around 7,500 employees worldwide. The occurrence occurs throughout the structure of the organization such as marketing, engineering, communications, content organization and product development.
These measures are “unfortunately necessary to ensure the company’s future success,” the company says in an email to its employees.
However, in the process, a lot of misinformation emerged, such as rumors that among those launched was a research group on how Twitter uses algorithms, a priority topic for Musk.
The billionaire also accused “activist groups putting pressure on advertisers” to generate “a massive decline in revenue”. He claims these people are “trying to destroy free speech in the US” by criticizing and influencing how the platform’s content is managed.
Twitter Blue to Generate Revenue
The Twitter CEO explains that the changes will come in one of the biggest social networks in the world.
The Tesla founder also indicates that he will overhaul the entire platform and especially the Twitter Blue payment service, which is currently available in some countries.
The first big change is the price, which will go from $5 per month to $8, although the price will vary depending on the country the user is in. Musk notes that the cost will be “adjusted by country in proportion to purchasing power parity.”
Another great novelty is the fact that those who pay for the service will have priority in replicas, signals and searches, something that is part of the objective of eliminating or minimizing bots and fake accounts prevalent on the social network. 🇧🇷
Another benefit cited by the entrepreneur is that subscribers will be able to post videos and audio recordings of up to 10 minutes.
Another idea by Musk is to make agreements with different media so that Blue’s subscribers can access their content without paying, focusing on the increase in traffic and exposure they will have.
The entrepreneur is also thinking about rewarding the creators of high quality content that enhances the social network.
