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Yucatan, Mexico, Reaffirms its Commitment to the Important European Tourism Market

The Yucatan Tourism Development Department is strengthening its presence in Europe, creating a representation for ongoing tourism promotion in this important market, covering the UK, Spain and Germany in the first phase.

Métonyie, a UK-based tourism promotion and public relations company, will be responsible for promoting this popular Mexican tourist destination in Europe from August 1st. The objective of this representation is to increase the presence of the tourist offer in Yucatan before the tourism industry and the European consumer.

With over 378 kilometers of beautiful turquoise white sand beaches of the Caribbean Sea combined with the waters of the Gulf of Mexico, Yucatan is a cultural and tourist attraction in its own right, the heart of Mayan culture and one of the best places to visit. its vibrant modern culture thrives on gastronomy, architecture and wonderful colonial cities.

In the Yucatan, the famous archaeological site of Chichen Itza is just the beginning of the journey: the route includes more than 3,000 sacred rocks, magical cities with 16th century churches, former farms that are now luxury hotels and the sound of the natural life of its islands and lakes teeming with endemic birds and flamingos. . With a great balance between tourist infrastructure and untouched places, Yucatan is a chance to discover secret places inside the jungle, as well as spas and restaurants where the palate is smothered with its unique ingredients and ancient recipes; In short, a place to explore.

With extensive experience in tourism promotion and public relations for Mexican tourist offices, Métonymie was invited to evoke the beauty of the Yucatan for a European audience who will discover, just 3 hours drive from Cancun, a diverse destination that goes beyond the trip to Chichen. Itza.

European tourism interested in resting on the white sand, emerald and turquoise seas, you will also discover dozens of different routes in the Yucatan for all types of travellers: circles for bird watching and wildlife in Puerto Maya (in lakes like Celestine or Las Coloradas) ; luxury spas immersed in the Yucatecan jungle; dunes and sea for adventure and extreme tourism (with perfect spots for kitesurfing like Playa Progreso and sport fishing like Río Lagartos and San Felipe); itineraries of canteens, gastronomy and nightlife; Archeological sites (two of which are UNESCO World Heritage Sites), lavish plantations for celebrations, country roads at night under beautiful starry skies and even cooking classes.

Tour operators from the UK, Spain and Germany have Yucatan as one of the safest states in the country, suitable for travel by road, on foot or by bike. “We are pleased to have a continued presence in Europe so that we can serve these important markets that allow for the diversification of Yucatan, not just tourism from Mexico or the United States,” said Michelle Friedman Hirsch, Minister of Tourism Development for Yucatan.

He adds that a pleasant surprise awaits European tourists in Yucatan, who used to visit this state just for a quick afternoon trip when they go to Chichen Itza. “We have enabled new routes such as Puuc Road, so that visitors interested in checking whether the Mayan culture is still alive. or jewelry made from ox horns. It is a route that also takes you through the archaeological sites of Uxmal or Lapna, sacred buildings hidden in more than 200 grottos and grottos. It is a way to go beyond the visit, it is to give the traveler a complete view experience, learning and immersion in an entire culture.”

Yucatan is ready to take advantage of its proximity to other well-known spots on the peninsula and will become a tourist destination with much more gastronomy, culture and history than many expect.

About Yucatan:

Yucatan is a place rich in a variety of natural, cultural and heritage attractions, more than 3 thousand wonderful picturesque rocks and 378 km of beautiful white sand beaches, emerald and turquoise waters, it has a wide and diverse fauna; It is home to the pink flamingo in Mexico; Archaeological areas related to the world such as Chichen Itza and Uxmal, a cultural mosaic where the living culture of the Mayans stands out; Extensive and exquisite gastronomy, colonial cities, magical cities and much more. We are a nation of peace, date signed by 30 Nobel Peace Prize winners in 2019 and our capital is the only one in the world to have been recognized twice as a capital of American culture, being also the only city in Mexico in the top ten cities of the world by Condé Nast Traveler in 2021 in the Large Cities category.

It connects directly to some of the country’s major airports, such as Mexico City, AIFA, Guadalajara, Monterrey, Toluca, Tuxtla Gutiérrez, Veracruz, Villahermosa, Tijuana and Oaxaca, as well as internationally with the cities of Miami, Houston and Auckland. , Dallas, Toronto, Havana, Flores and Guatemala. For more information visit

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